Lasso
Affiliate link management with revenue attribution
See it in action
Earn More as an Amazon Affiliate | Lasso Demo
Published by Lasso on YouTube · loads only when you press play
Lasso is the strongest affiliate tool for content sites because it answers the question every other plugin ignores: which page is actually making money.
Where it wins. Revenue attribution is the differentiator. Connect your affiliate network accounts and Lasso ties earnings back to the specific post, link, and display box that generated them — so you know which of two hundred articles deserves an update. Automatic link health monitoring catches expired programmes and out-of-stock products before they leak revenue for months. The product display boxes pull live pricing and images from Amazon and other merchants, and they look considerably better than hand-built tables. Opportunity finder scans existing content for unlinked product mentions.
Where it falls short. It is WordPress-only, so anyone on another platform is out. Pricing is well above the simple link cloakers, which is hard to justify below a certain affiliate income. The setup to get attribution working requires connecting each network and takes real effort up front. The interface can feel heavy on smaller sites.
Our call. Worth it once affiliate income is meaningful — the attribution data pays for itself. Below that, ThirstyAffiliates does the link management for far less.
Best for
Affiliate publishers on WordPress with enough income that knowing which page earns is worth paying for.
Key takeaways
- 1Revenue attribution down to the individual page and link
- 2Automatic detection of broken and out-of-stock links
- 3Product display boxes with live pricing and images
- 4Opportunity finder locates unlinked product mentions
- 5WordPress only, and priced above simple cloakers
- 6Attribution setup takes real effort per network
Lasso was built by affiliate publishers, and the priorities show. Where most link plugins stop at cloaking, Lasso pulls earnings data from affiliate networks and maps it to the page that produced the click — which turns affiliate income from a monthly surprise into something you can actually optimise. That reporting is the reason to pay for it.
What we like
- Best-in-class revenue attribution
- Automated link health monitoring
- Attractive, live-updating display boxes
- Finds monetisation gaps in existing content
- Geo-targeted Amazon link handling
Worth noting
- WordPress only
- Expensive for smaller sites
- Fiddly initial setup
- Heavy interface on small sites
Plans
Pricing
Starter
per month
- Up to 3,000 links
- Product display boxes
- Link cloaking and categories
- Broken link detection
- Amazon geo-targeting
Pro
per month
- Everything in Starter
- Revenue attribution by page
- Affiliate network integrations
- Opportunity finder
- Advanced reporting
Pricing verified Aug 13, 2026. Prices shown are billed annually where available and may change — always confirm on the vendor site.
Capabilities
Features
Automation
- Automatic keyword linking
- Broken & out-of-stock detectionIncluding out-of-stock products
Content
- Product display boxesLive pricing and images from the merchant
Monetisation
- Automated partner payouts
- Custom commission rulesPublisher-side tool, not programme software
Analytics
- Revenue attributionDown to the individual page — the reason to buy it
Collaboration
- Partner dashboard
Platform
- Automatic disclosures
- Link cloaking
From real users
Reviews
No verified reviews yet
We publish a user score only once real, verified reviews exist — so this tool is rated on our hands-on testing alone for now. Used it? Your review would be the first.
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Good to know
Frequently asked questions
What makes Lasso different from a link cloaker?＋
Attribution. Most plugins cloak links and count clicks; Lasso connects to your affiliate network accounts and ties actual earnings back to the page and link that produced them, so you know which article to update rather than guessing.
Does Lasso work outside WordPress?＋
No. It is a WordPress plugin with a cloud dashboard. Publishers on other platforms need a different tool.
Is Lasso worth it for a small affiliate site?＋
Below meaningful affiliate income, probably not — ThirstyAffiliates handles link management for a fraction of the cost. Lasso pays for itself once the attribution data changes what you work on.
What is the Opportunity Finder?＋
It scans your existing content for product mentions that are not linked, surfacing monetisation you have already written but never captured. On an established site this often finds revenue in the first session.
Does Lasso handle Amazon's requirements?＋
Yes, including geo-targeted links that send international visitors to their local Amazon store, and automatic handling of out-of-stock and delisted products — a persistent source of silent revenue loss for Amazon affiliates.
Lasso
From $24/mo