Loom is the fastest way to explain something visually, and it is a communication tool rather than a video editor.
Where it wins. Speed is everything: recording starts instantly and the shareable link exists the moment you stop, with no export or upload wait. Viewer analytics tell you who watched and how far, which matters for client work. Automatic transcripts, AI summaries, and chapter generation make a recording searchable and skimmable. Comments and reactions time-stamped to the video turn it into a conversation, and the free tier covers real use.
Where it falls short. Editing is minimal — trimming and stitching, nothing more, so a polished video needs a real editor. The free plan caps recording length and video count, which arrives quickly. Videos live on Loom's servers, so an organisation with data-residency requirements needs to check. Since the Atlassian acquisition, pricing and packaging have leaned toward larger teams.
Our call. Buy it for async explanation, client updates, and support answers. For anything edited or published, use Descript or DaVinci Resolve.
Best for
Remote teams, freelancers, and support staff who explain things faster by recording than by writing.
Key takeaways
- 1Link is ready the moment you stop recording
- 2Viewer analytics show who watched and how far
- 3Automatic transcripts, AI summaries, and chapters
- 4Timestamped comments turn a video into a conversation
- 5Editing is trimming only — not a production tool
- 6Free plan caps recording length and video count
Loom replaces meetings and long emails with a two-minute recording. Press record, talk through something, and the link is on your clipboard before you have finished thinking about it — which is why it spread through remote teams faster than any comparable tool.
What we like
- Extremely fast to record and share
- Useful viewer analytics
- Good AI transcripts and summaries
- Strong async collaboration
Worth noting
- Minimal editing
- Restrictive free limits
- Videos hosted by Loom
- Packaging now favours larger teams
Plans
Pricing
Starter
- 25 videos per person
- 5 minutes per video
- Screen and camera recording
- Transcripts
- Viewer engagement basics
Business
per creator, per month
- Unlimited videos and recording length
- Custom branding
- Engagement analytics
- AI summaries and chapters
- Password protection
Pricing verified Aug 14, 2026. Prices shown are billed annually where available and may change — always confirm on the vendor site.
From real users
Reviews
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We publish a user score only once real, verified reviews exist — so this tool is rated on our hands-on testing alone for now. Used it? Your review would be the first.
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Frequently asked questions
Is Loom a video editor?＋
No. It trims and stitches, nothing more. It is a communication tool for explaining things quickly; anything you intend to publish needs Descript or a real editor.
What are the free plan limits?＋
25 videos per person with a five-minute cap per recording, which arrives quickly in regular use. Paid plans remove both limits.
Where are Loom videos stored?＋
On Loom's servers, with sharing by link. Organisations with data-residency requirements should check the terms before standardising on it.
Loom
From $15/mo