Moz Pro is a competent, approachable SEO suite that no longer leads on data — buy it for accessibility, not for depth.
Where it wins. Approachability is real: the interface is calmer than its rivals and Moz's learning resources are still the best free SEO education anywhere, which matters if you are training a team. Domain Authority is the metric clients and journalists already understand, so reporting in it needs no explanation. Link Explorer is solid, the local SEO product is genuinely strong, and MozBar remains a useful free extension.
Where it falls short. The link index and keyword database are smaller and refresh more slowly than Ahrefs or Semrush, and on competitive research that gap is the whole game. Rank tracking updates less frequently than the price suggests. Pricing sits close to competitors that simply offer more, which makes it hard to recommend on value. The interface, while calm, feels dated.
Our call. Reasonable for beginners and for local SEO. If you are choosing a primary suite today, Ahrefs or Semrush give you more for similar money.
Best for
SEO beginners and local-focused agencies who value approachability and Domain Authority reporting over raw data depth.
Key takeaways
- 1Domain Authority is the metric clients already understand
- 2The best free SEO education in the industry
- 3Genuinely strong local SEO module
- 4Link index and keyword data trail Ahrefs and Semrush
- 5Rank tracking refreshes less often than rivals
- 6Priced near competitors that offer more
Moz is the field's elder statesman, and the position shows both ways. Domain Authority remains the industry's common shorthand and its educational material taught a generation of SEOs. The tooling itself has been overtaken by [Ahrefs](/tool/ahrefs) and [Semrush](/tool/semrush) on data freshness and depth.
What we like
- Approachable interface
- Excellent learning resources
- Strong local SEO tooling
- Recognised authority metric
- Useful free browser extension
Worth noting
- Smaller, slower link index
- Less competitive keyword data
- Dated interface
- Weak value against rivals
Plans
Pricing
Standard
per month
- 1 site
- 300 tracked keywords
- Link Explorer
- Site Crawl
- Domain Authority reporting
Medium
per month
- 3 sites
- 1,500 tracked keywords
- Everything in Standard
- Custom reports
- On-page optimisation
Pricing verified Aug 14, 2026. Prices shown are billed annually where available and may change — always confirm on the vendor site.
From real users
Reviews
No verified reviews yet
We publish a user score only once real, verified reviews exist — so this tool is rated on our hands-on testing alone for now. Used it? Your review would be the first.
Write the first reviewGood to know
Frequently asked questions
Is Moz still worth using?＋
What is Domain Authority?＋
Moz's 1-100 prediction of how likely a site is to rank, based on its link profile. It is not a Google metric and Google does not use it, but it is widely understood as shorthand for site strength.
Is the free Moz education worth it?＋
Genuinely yes, and it is worth using regardless of which tool you buy. The Beginner's Guide to SEO and Whiteboard Friday remain among the best free SEO training available.
Moz Pro
From $79/mo