Noloco
Internal tools and portals from your data
Noloco is the fastest route from a database to a permissioned portal, and permissions are the reason to choose it over a spreadsheet.
Where it wins. Granular, role-based permissions are the core capability: rules decide which records each user sees and edits, so a single data source safely serves clients, contractors, and staff. It connects to Airtable, Google Sheets, Postgres, MySQL, and HubSpot without a migration, so your existing data stays where it is. Building a working portal takes hours, and the result is polished enough to put in front of paying clients. Workflows, forms, and white-labelling round it out for agency use.
Where it falls short. You are constrained by what the builder exposes — genuinely custom interactions are not possible without leaving the platform. Pricing scales on users and records, so a large client base gets expensive relative to a bespoke build. Performance depends on the underlying data source; an unwieldy Airtable base stays unwieldy. And you are building on someone else's platform, so a portal your business depends on carries platform risk.
Our call. Excellent for client portals and internal tools where permissions matter. Not a route to a scalable public product.
Best for
Agencies and operations teams building client portals and internal tools on data they already hold.
Key takeaways
- 1Granular role-based permissions per record
- 2Connects to Airtable, Sheets, Postgres, MySQL, and HubSpot without migration
- 3A polished client portal in hours rather than weeks
- 4White-labelling suitable for agency use
- 5Priced on users and records — costly with a large client base
- 6Constrained to what the builder exposes
Noloco sits on top of data you already have and gives it a real interface. Point it at an Airtable base or a Postgres database and you get a permissioned portal — clients see their records, staff see theirs — without building an app. For agencies and operations teams, it replaces the shared spreadsheet nobody should have access to.
What we like
- Best-in-class permission rules
- Works with your existing data sources
- Very fast to build
- Client-ready visual quality
- Built-in workflows and forms
Worth noting
- Limited customisation ceiling
- Scales expensively with users
- Inherits data-source performance
- Platform dependency risk
Plans
Pricing
Starter
per month
- Up to 10 users
- Connect Airtable, Sheets, or a database
- Role-based permissions
- Custom domain
- Basic workflows
Pro
per month
- Up to 50 users
- White-labelling
- Advanced permission rules
- Workflow automations
- API access
Pricing verified Aug 13, 2026. Prices shown are billed annually where available and may change — always confirm on the vendor site.
From real users
Reviews
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Frequently asked questions
What data sources does Noloco connect to?＋
Airtable, Google Sheets, Postgres, MySQL, and HubSpot among others. It builds an interface over data where it already lives, so there is no migration.
Can clients and staff see different records?＋
Yes, and this is the main reason to choose it. Role-based permission rules control which records each user can see and edit, so one data source safely serves clients, contractors, and staff.
How does pricing scale?＋
On users and records, so a large client base gets expensive relative to a bespoke build. Model your expected user count before committing a growing client portal to it.
Is my portal at risk if Noloco changes?＋
Your data stays in your own source, which limits the damage, but the interface itself is theirs. Treat a business-critical portal as carrying genuine platform risk.
Noloco
From $39/mo