Plausible
Open-source, EU-hosted, cookieless analytics
Plausible is the best privacy-first analytics for anyone who values the open-source option, and it is deliberately shallow.
Where it wins. Cookieless measurement means no consent banner in most jurisdictions, which removes both a compliance burden and the data loss banners cause. Being open source with a documented self-hosting path means you can own the stack outright, which is decisive for organisations that cannot send analytics data to a third party. The dashboard is a single page anyone can read without training, the script is tiny, and goals, funnels, and custom events cover real marketing needs.
Where it falls short. It is not built for deep product analytics — no user-level journeys, no cohort retention, and segmentation is coarse next to GA4 or Mixpanel. Self-hosting is real operational work, not a checkbox. It costs money where GA4 is free, and historical Google data does not migrate. Ad blockers still catch it unless you proxy through your own domain.
Our call. The strongest pick for content sites that want honest numbers and a clean conscience. Pair it with Clarity when you need to see behaviour.
Best for
Content sites and privacy-conscious teams who want simple, compliant analytics with an open-source escape hatch.
Key takeaways
- 1Cookieless — no consent banner in most jurisdictions
- 2Open source with a documented self-hosting path
- 3Entire dashboard fits on one page
- 4Goals, funnels, and custom events included
- 5No user-level journeys or cohort analysis
- 6Paid where GA4 is free, with no history import
Plausible is the analytics tool for people who want numbers without a surveillance apparatus. It is open source, hosted in the EU, sets no cookies, and fits on one page. Where [Fathom](/tool/fathom-analytics) makes the same argument commercially, Plausible adds the option to run the whole thing yourself.
What we like
- Genuine privacy by design
- Self-hostable and open source
- Immediately readable dashboard
- Very lightweight script
- EU data residency
Worth noting
- Shallow segmentation
- Self-hosting is real work
- No Google Analytics import
- Needs proxying to beat ad blockers
Plans
Pricing
Growth
per month, 10k pageviews
- 10,000 monthly pageviews
- Unlimited websites
- Goals and custom events
- Cookieless — no consent banner
- EU hosting
- 3 team members
Business
per month, 10k pageviews
- Everything in Growth
- Funnels and custom properties
- Ecommerce revenue tracking
- Longer data retention
- 10 team members
Pricing verified Aug 14, 2026. Prices shown are billed annually where available and may change — always confirm on the vendor site.
From real users
Reviews
No verified reviews yet
We publish a user score only once real, verified reviews exist — so this tool is rated on our hands-on testing alone for now. Used it? Your review would be the first.
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Frequently asked questions
Do I still need a cookie banner?＋
In most jurisdictions, no. Plausible sets no cookies and collects no personal data, which is what triggers consent requirements. Confirm against your own legal advice.
Can I self-host Plausible?＋
Yes, it is open source with a documented Docker setup. Self-hosting removes the subscription and keeps data entirely in your infrastructure, at the cost of running it yourself.
Plausible or Fathom?＋
Very similar products and philosophy. Plausible is open source with a self-hosting path; Fathom is a polished commercial service. Choose on whether self-hosting matters to you.
Plausible
From $7.50/mo