Zapier connects more applications than anything else and charges per step to do it. Both facts drive the decision.
Where it wins. Over 7,000 integrations means you almost never hit "not supported", which is the failure that kills an automation project. Setting up a simple two-step automation takes minutes with no technical knowledge — genuinely the easiest in the category. Filters, paths, formatting, and delays cover most real logic without code, AI steps are now built in, and the reliability and error notifications are dependable.
Where it falls short. Billing is per task, and a task is every step — a ten-step Zap costs ten tasks per run, so a busy workflow gets expensive fast. Complex branching is awkward compared with Make's canvas, and debugging a long Zap means clicking through a linear list. Multi-step Zaps and premium apps require paid tiers, and the free plan is really a trial.
Our call. The right choice when integration coverage matters most or nobody is technical. High-volume or complex workflows belong on Make or n8n.
Best for
Non-technical teams who need to connect a long tail of apps and value coverage over cost per run.
Key takeaways
- 1Over 7,000 integrations — the widest catalogue by far
- 2Simplest setup in the category
- 3Filters, paths, formatting, and AI steps included
- 4Billed per task, where every step counts
- 5Complex branching is awkward next to Make
- 6Multi-step Zaps and premium apps need paid tiers
Zapier's moat is the catalogue. Whatever obscure tool your workflow depends on, Zapier probably supports it, and that coverage is worth more in practice than any competitor's superior workflow engine. You pay for it in per-task billing that punishes exactly the workflows that work.
What we like
- Unmatched app coverage
- Very easy for non-technical users
- Reliable with good error alerts
- Built-in AI steps
Worth noting
- Per-task pricing gets expensive
- Weak at complex branching
- Harder debugging on long Zaps
- Limited free plan
Plans
Pricing
Free
- 100 tasks per month
- Unlimited two-step Zaps
- 7,000+ app integrations
- Zapier branding on forms
Professional
per month, 750 tasks
- 750 tasks per month
- Multi-step Zaps
- Premium apps
- Paths, filters, and formatters
- Custom logic and webhooks
Pricing verified Aug 14, 2026. Prices shown are billed annually where available and may change — always confirm on the vendor site.
From real users
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Frequently asked questions
How does Zapier's task pricing work?＋
Every step in a Zap counts as a task each time it runs, so a ten-step Zap firing 100 times consumes 1,000 tasks. This is why busy workflows get expensive.
Zapier or Make?＋
Zapier for the widest app coverage and the simplest setup. Make for complex branching and cheaper per-run costs. Zapier is easier; Make is more capable and better value at volume.
Is the free plan usable?＋
Barely — 100 tasks a month and two-step Zaps only. Treat it as a trial rather than a plan you can run anything real on.
Zapier
From $19.99/mo